Social Media has changed the game and it is here to stay…

by JustbeFRANK on January 17, 2010

Refine your strategy to reflect the new realities or risk losing ground to those that do.

Attention spans are short. Access to information is unprecedented. The amount of noise out there is deafening. It is no secret that traditional ‘unidirectional’ approaches to marketing and communications are rapidly losing their effectiveness.

To succeed in today’s economy, during these very challenging times, we must learn to do more with less, to be nimble and to achieve all of this with grace and poise and with personality and charisma—oh, and did I say faster? It is not enough to simply put up a web site and let it just sit there as the online version of your old school printed brochure. To be relevant in today’s marketplace, successful marketers know that their marketing and communications strategies must involve a continually improving platform that informs, inspires, educates and interacts with your customers. Messages must now entertain, engage, provide immediate and genuine value, save time or money. Interaction is expected. Its not about broadcasting signals anymore, it is also about receiving them, measuring them, analyzing them, refining, optimizing and responding in a meaningful way that resonates with your customers.

Any small business, large enterprise, government agency, non profit organization that is looking for ways to establish or increase meaningful engagement with customers, employees, partners, volunteers, donors, stakeholders or suppliers has the opportunity to leverage social media. If you are not actively seeking out ways to do these things using a full complement of online tools and social media strategies, you risk losing your audience to the people who do. It is just that simple.

The future is mobile (and very exciting). Watch for more on that later.

If you are looking for some innovative new ideas that tap into the power of social media to connect and engage, build community and advance your business, then it is time to get to know FRANK. We are here to help.

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